Soi Cowboy is located close to the intersection of Sukhumvit Road and Asoke Road. It is just about 100 meter from the intersection and connects Asoke Road with Soi 23 Sukhumvit, running parallel to Sukhumvit Road. Left far corner of the intersection if you are coming from the direction of Nana, Landmark, Ambassador.
It is a about 300 meter long street, with a total of about 40 small and bigger bars, located on both sides. Famous bars include Long Gun, Tilac, both close to Asoke Road.
Soi Cowboy, which has for a long time been regarded as a more sedate entertainment venue, has recently seen a more active nightlife scene. Different from Nana Plaza, quite a few bars offer topless dancing, nude dancing and shows. Overall, Soi Cowboy has upgraded itself over the last few years, and the neon lighting outside the bars is really unparalleled in other nightlife centers around Bangkok.
Traditionally, Soi Cowboy was less expensive than other entertainment areas. However, over the last few years, prices have gone up, and beers and liquor drinks now go for between 120 and 150 baht. Lady drinks and soft drinks (even water) are priced above 100 baht, sometimes quite a bit.